Irish Horizons is a travel agency from Ireland that specialises in organising business trips, conferences, and events. The brand needed a visual style update: the old logo was outdated, and the corporate identity didn't reflect the company's scale and status. Additionally, it was necessary to visually link Irish Horizons with its sister brand, Experience England, while preserving its national identity.

The NØRMA team held a series of sessions with the client's marketing team to gain a deeper understanding of the brand's history and values. We developed a modern, symbolic logo in the form of a stylised shamrock — a reference to Irish culture and traditions. The round shape of the logo emphasises the company's international reach. The colour palette, with its deep green and soft gold tones, conveys the atmosphere of Ireland, while the unified style blends seamlessly with the visual identity of Experience England.

The new corporate identity has become a recognisable and universal solution for all brand touchpoints — from presentations and tour offers to digital media and printed materials. The Irish Horizons image has become more cohesive, modern and professional, strengthening the company's perception as a reliable partner in the field of business tourism and events, while retaining its Irish character.

We focused on striking a balance between visual simplicity and cultural richness. All decisions were made in close dialogue with the client — from the logo concept to the choice of typography. This approach allowed us to not just ‘update’ the brand, but to create a visual system that works both visually and emotionally. As in other NØRMA projects, we strove for conciseness without losing meaning — and this was the key to the result.