The Historiart team approached us with the aim of creating a cohesive visual image that would convey their values: a love of history, culture and nature. The brand already had a unique mission: to work with museums and cultural organisations and use art to create new ways of perceiving heritage. They needed a strong identity, packaging and visual system that could reflect the depth and sophistication of the brand at all points of contact.

At NØRMA, we began by searching for a visual symbol that would reflect the essence of Historiart. The logo is based on the image of a palazzo, an architectural element that refers to historical value and cultural heritage. We then developed graphic patterns based on elements of the logo: ‘Roofs’ and ‘Columns,’ reinforcing the idea of the multi-layered nature of history. All of this was brought together into a complete system — from the colour palette to the typography — and formalised in a brand guide.

The new corporate identity allowed Historiart to stand out from its competitors and became the basis for packaging, souvenirs, presentation materials, and visual content. The identity united all areas of the brand's work into a single whole — recognisable, modern, and meaningful. Thanks to this well-developed system, the Historiart team now has a tool that works for the brand in any media.

The project was based on close cooperation with the client and deep immersion in their mission. We proposed several directions, but together we chose the visual language that accurately conveys the spirit of the brand. As in other NØRMA projects, we sought not just to create a ‘pretty picture,’ but to give the business a flexible, functional tool capable of evolving with the brand and scaling to any task.