RCAD is a new player in the architectural VR solutions market with an ambitious idea: to convert 2D drawings into realistic, interactive VR models. To establish itself in the market, the brand needed a cohesive visual identity, a modern website to showcase its services and generate leads, a customer engagement system, and digital materials for promotion. The RCAD team approached NØRMA with the task of developing everything from scratch: from the brand to the interfaces and the VR presentation product.

We began by developing a corporate identity in which geometry, architectural precision and technological sophistication formed the basis of the visual code. The logo, colour palette and graphic elements were compiled into a brand guide, where every detail — from lines to tones — reflected precision and innovation. Next, we created a promotional website and a series of illustrations that convey the RCAD philosophy. At the same time, we designed a client and internal portal for working with drawings and converting them into VR models, and developed a VR application interface for demonstrating projects in an immersive environment.

The branding and digital ecosystem created at NØRMA allowed RCAD to instantly stand out at launch. The new website became a key entry point, and the platform solutions became a convenient tool for customers and the team. Users were able to visualise projects in VR without any complications, which significantly increased engagement and trust. Thanks to its cohesive identity and well-thought-out UX, RCAD quickly established itself as a mature and technologically advanced brand in the B2B segment.

From the very beginning, we worked closely with the RCAD team: together, we tested hypotheses, refined user scenarios, and developed visual solutions. At NØRMA, we always build the process around business objectives, so each iteration was carefully calibrated — from prototypes to the final VR interface. We didn't just develop a brand and website; we helped create a sustainable visual language that works for the product, users, and the company's growth.