MAX Digital is a technology company that creates digital retail tools for car dealers. Despite the platform's high functionality and numerous proprietary applications, the visual and user experience aspects lagged far behind the product's level. Users encountered a fragmented experience, an outdated UI, and disjointed design elements. The client approached us at NØRMA with the task of redesigning key interfaces, improving UX, and bringing everything together into a unified, modern, and scalable design system.

We began with an in-depth UX diagnosis of all platform applications — from MAX Showroom to Trade Value — to identify overlapping points of frustration and refine user scenarios. At the same time, we conducted a UI inventory and proposed a new design system architecture capable of integrating dozens of interface solutions. Based on the test results, the NØRMA team proposed fresh templates, interactive prototypes, and updated components that became a universal language of visual communication for all MAX digital products.

After implementing a new design system and redesigning the interfaces, MAX Digital was able to improve user perception of the platform and accelerate internal development processes by almost 50%. The updated visual language made the platform not only technologically powerful, but also modern in appearance. The brand began to look the way it feels — confident, progressive, and friendly. The new UX turned out to be simpler and more intuitive, which was reflected in increased user satisfaction and an influx of new customers.

The project was developed in close collaboration with the MAX team: we synchronised weekly, analysed user feedback and tested hypotheses. This rhythm allowed us to avoid unnecessary iterations and build a living, adaptive system, rather than just a static set of components. At NØRMA, we always approach design as a product tool, and in the case of MAX Digital, we managed to transform a complex B2B platform into a flexible and visually balanced environment for work and growth.