The client approached us with the aim of updating the visual identity of two organisations at once — The Club for Growth and The Club for Growth Foundation. Their brand and website were outdated, visually incompatible with modern communication tasks, and did not reflect the organisation's ambitious goals. In addition to the redesign, an important task was to simplify the administration of the website and bring the entire visual system to a single standard.

The NØRMA team began with brand strategy sessions to gain a deeper understanding of the organization's goals and future direction. We developed an updated visual system: from brand boards to digital and print layouts. Page templates and UI components were created for WordPress, allowing the client's marketing team to manage content independently without compromising visual integrity.

The updated style made the brand more recognizable and modern, and the website more user-friendly for both users and the internal team. The new design strengthened audience trust by visually emphasizing the organization's values. The template system and content editor reduced the time spent on updating the website and helped to scale communications more quickly.

In the course of our work, we followed the proven NØRMA methodology — from analytics and brand concept to the creation of working tools for marketing. The emphasis was on practicality: the entire design is easily adaptable to the client's team's tasks and remains visually consistent across all media. This approach ensured not just a redesign, but a sustainable communication platform for growth.